by PascalSatori | Jun 29, 2022 | Brand, Technology
If you’re a business that is entering the tech sector, particularly with a software as a service (SAAS) product, making sure your audience instantly resonates with your offering is essential for success. Even if you’re providing an innovative new solution...
by PascalSatori | Jun 14, 2022 | Brand
Creating a brand strategy is essential for any new business, and there are many different models and schools of thought around how to effectively position your business’ brand to ensure scaleability and longevity. Being a super complex and non-tangible idea or...
by PascalSatori | May 8, 2022 | Brand, Marketing
What is purpose washing? With 5% of the world’s total spending accounted for by Gen-Z, and a whopping 22% by Millenials, a figure which is steadily climbing, brands are being challenged in ways industries have never seen before. Born with endless information at their...
by PascalSatori | Mar 30, 2022 | Brand
The brand archetype is the personification of a brand… kind of. Let us explain. Brand Archetypes are shorthand ways to reflect an organisation’s values, strengths, and sometimes weaknesses… in a way that is almost personified. The role that archetypes play in...
by PascalSatori | Mar 3, 2022 | Brand, Culture
Subject to unpopular opinion, company culture is much more than table tennis tables and Friday drinks at your desk. And in fact, all those (somewhat stereotypical) attempts organisations have been implementing throughout their office refurb, or team calendar usually...
