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Welcome to the wonderful world of marketing!

Welcome to the wonderful world of marketing!

Hey Pascal: What is Marketing?  Answer: according to the Oxford dictionary – ‘marketing is the action or business of promoting and selling products or services, including market research and advertising.’ Simple right? Well even google manages to provide...
The old ROI just ain’t what she used to be…

The old ROI just ain’t what she used to be…

Return on Investment (ROI), or the way in which we measure actual dollar value of a marketing investment, has undergone some dramatic changes in recent years and it’s not always a straightforward concept. Good marketing, and the work that goes into building strong...
The battle for Brand Attention

The battle for Brand Attention

What is Brand Attention? In a nutshell, it’s the level of interest in your brand, when people are considering your brand, you are generating Brand Attention. Attention is one of those precious commodities that brands are all battling it out for, especially in today’s...