by PascalSatori | Nov 14, 2021 | Uncategorized
Hey Pascal: What is Marketing? Answer: according to the Oxford dictionary – ‘marketing is the action or business of promoting and selling products or services, including market research and advertising.’ Simple right? Well even google manages to provide...
by PascalSatori | Nov 14, 2021 | Uncategorized
Return on Investment (ROI), or the way in which we measure actual dollar value of a marketing investment, has undergone some dramatic changes in recent years and it’s not always a straightforward concept. Good marketing, and the work that goes into building strong...
by PascalSatori | Nov 11, 2021 | Uncategorized
What is Brand Attention? In a nutshell, it’s the level of interest in your brand, when people are considering your brand, you are generating Brand Attention. Attention is one of those precious commodities that brands are all battling it out for, especially in today’s...
