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The magic of brand mascots & is one right for your brand

The magic of brand mascots & is one right for your brand

A brand mascot is more than just a cute character or clever design. It’s a strategic tool that embodies your brand’s personality, values, and mission. Whether it’s a human, animal, or abstract creation, a mascot acts as the face of your company, helping to bridge the gap between your products and the people you want to reach.

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What is SEO?

What is SEO?

Encompassing a multitude of techniques and best practices, SEO is all about making your website more appealing to search engines like Google. The ultimate goal? To increase visibility and draw in organic traffic without direct payment for placement.

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Happy International Women’s Day!

Happy International Women’s Day!

As we come together to celebrate and advocate for each other every day, International Women’s Day offers us a special opportunity to spotlight the remarkable women who have touched our lives.

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Why you should brand your holiday rental

Why you should brand your holiday rental

Holiday property branding goes beyond aesthetics, a catchy name or a quirky logo; it’s a means of storytelling that can convey a lot about your home. When potential guests scroll through listings, they’re hoping to find a property that’s not just a place to crash but an experience in itself.

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The Power of The Voice – The Rise of Voice Technology

The Power of The Voice – The Rise of Voice Technology

Voice technology has come a long way since its inception, evolving from rudimentary voice commands to sophisticated natural language processing capabilities. Today, it empowers individuals to communicate with devices, access information, and execute tasks using nothing but the power of their voice.

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What is Strategic Design?

What is Strategic Design?

Ever wondered how retail titans such as Nike have managed to stay relevant over all these years? Or how Disney makes waiting in line for hours magical rather than painful? What these companies have in common is that they place a great emphasis on design.

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Building connection with tech: a guide to software brand building

Building connection with tech: a guide to software brand building

The tech industry is a competitive minefield, and ensuring you are reaching the right customer, and making a memorable impression on them is the only way to stand out. But, in order to create that emotional connection between your technology and your audience, you need to think outside the traditional ‘product marketing’ box.

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All About Brand…Types

All About Brand…Types

Being a super complex and non-tangible idea or “feeling”, there are many different models and frameworks to help people develop a brand strategy. One framework that is particularly useful during the brand ideation stage is the nine different brand types by Denise Lee Yohn. This exercise defines the nine different types of brands in existence, and how you can bolster your brand strategy by having a clear understanding of where your brand sits.

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