INSIGHTS

BLOGS
Crafting a Brand-Aligned Culture: The Real Secret to Long-Term Success
When you think about the world’s most beloved brands, what comes to mind? Perhaps it’s the sense of trust they inspire, the consistency in how they treat their customers, or the way they seem to embody a clear purpose. Behind these qualities lies something more than...
Creating a Movement: Her Tech Circle’s Mission to Empower Women in Tech
At Her Tech Circle, we’re on a mission to create a movement that empowers women in tech to thrive. We believe that by building a supportive community, we can break down the barriers that hold women back and create a more inclusive, diverse, and empowering tech industry.
The magic of brand mascots & is one right for your brand
A brand mascot is more than just a cute character or clever design. It’s a strategic tool that embodies your brand’s personality, values, and mission. Whether it’s a human, animal, or abstract creation, a mascot acts as the face of your company, helping to bridge the gap between your products and the people you want to reach.
What is SEO?
Encompassing a multitude of techniques and best practices, SEO is all about making your website more appealing to search engines like Google. The ultimate goal? To increase visibility and draw in organic traffic without direct payment for placement.
How do your visual brand assets tell your story? Visual storytelling through branding
From caveman etchings to ancient hieroglyphics visual storytelling has been used for centuries to depict information that educates and engages the viewer. When we bring this method of communication into the world of strategic communication, the brand and its audience become the influence for the visual assets and their purpose.
Happy International Women’s Day!
As we come together to celebrate and advocate for each other every day, International Women’s Day offers us a special opportunity to spotlight the remarkable women who have touched our lives.
Why you should brand your holiday rental
Holiday property branding goes beyond aesthetics, a catchy name or a quirky logo; it’s a means of storytelling that can convey a lot about your home. When potential guests scroll through listings, they’re hoping to find a property that’s not just a place to crash but an experience in itself.
The Power of The Voice – The Rise of Voice Technology
Voice technology has come a long way since its inception, evolving from rudimentary voice commands to sophisticated natural language processing capabilities. Today, it empowers individuals to communicate with devices, access information, and execute tasks using nothing but the power of their voice.
Rising cost of digital: Why brand building is essential
In order to beat the rising cost of short-term digital marketing, brands must focus more on long-term growth brand building strategies to secure maximum profit, longevity and relevancy.
What is Strategic Design?
Ever wondered how retail titans such as Nike have managed to stay relevant over all these years? Or how Disney makes waiting in line for hours magical rather than painful? What these companies have in common is that they place a great emphasis on design.
Building connection with tech: a guide to software brand building
The tech industry is a competitive minefield, and ensuring you are reaching the right customer, and making a memorable impression on them is the only way to stand out. But, in order to create that emotional connection between your technology and your audience, you need to think outside the traditional ‘product marketing’ box.
All About Brand…Types
Being a super complex and non-tangible idea or “feeling”, there are many different models and frameworks to help people develop a brand strategy. One framework that is particularly useful during the brand ideation stage is the nine different brand types by Denise Lee Yohn. This exercise defines the nine different types of brands in existence, and how you can bolster your brand strategy by having a clear understanding of where your brand sits.

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