by PascalSatori | Oct 13, 2025 | Design, Featured, Guest Blog
Sydney, Tuesday 14 October 2025 – The Australian Good Design Awards, one of the world’s longest-running international design award programs, has announced this year’s Australian Good Design Award Winners as part of the Official Good Design Awards Week –...
by PascalSatori | May 15, 2025 | Design, Technology
In tech, ideas move fast and innovation often outpaces the ability to market and monetise. That’s why achieving product-market fit is the ultimate goal. It’s the moment when your product perfectly meets the needs of your target audience, driving adoption,...
by PascalSatori | Apr 15, 2024 | Brand, Design
From caveman etchings to ancient hieroglyphics visual storytelling has been used for centuries to depict information that educates and engages the viewer. When we bring this method of communication into the world of strategic communication, the brand and its audience...
by PascalSatori | Jun 29, 2022 | Design
“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs, Apple With the unprecedented embrace of digital in light of COVID-19, every industry is more diluted and cutthroat than ever before. Making sure your business stands out is...
by PascalSatori | Jan 12, 2022 | Design
Design thinking is an ideology or methodology that helps us solve complex problems and challenges by driving innovation, creativity, and agility. This methodology is guided by an interactive cycle of research, ideation, prototyping and testing, and has been utilised...
by PascalSatori | May 20, 2020 | Design
Design strategy is tough to explain in a few words. Here’s why: It’s not specific to a sector or industry It’s not specific to an organisational area like ‘HR’ or ‘Communications’ or ‘Logistics’ The solutions it comes up with are always unique, never-to-be-repeated,...
