Australian Endometriosis Foundation

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Case Study

Customer Experience Strategy

Brand Strategy

Australian Endometriosis Foundation

Opportunity

Endo Articles was created to support young Australians living with endometriosis through community, advocacy, and accessible resources. As they grew into a registered charity with events and brand collaborations, Endo Articles needed a new logo and website to enhance their brand presence. Given our commitment to pro-bono work and our personal connection to the cause—one of our team members lives with endometriosis—we saw a meaningful opportunity to help amplify their impact.

After the success of our initial collaboration, Endo Articles returned to us as they rebranded to Australia Endometriosis Foundation, seeking a more mature and credible brand identity that would resonate with grantmakers and funders while still feeling accessible to their community.

Strategy

We worked closely with the Australian Endometriosis Foundation to create a more mature and credible brand identity while ensuring their existing community of young women living with endometriosis still felt seen and supported. We refined their branding, including elevating the colour palette with more sophisticated pairings to achieve a polished, professional look. The logo and visual identity were updated to enhance credibility while maintaining the warmth and accessibility that made the brand so trusted. For a seamless transition we reskineed their website to reflect their growth while reinforcing their mission—positioning them for stronger partnerships, increased funding opportunities, and long-term impact.

Impact

A refined visual identity that reflects their growth, credibility, and newly established board, enhancing their appeal to major donors, funders, and sponsors; opening doors for larger funding opportunities and long-term financial sustainability.

A carefully executed rollout of the new brand, including a refreshed visual identity and updated name, implemented consistently across digital assets, minimising audience confusion and reinforcing brand recognition while maintaining trust and engagement with their existing community.

A strategic launch campaign that received overwhelmingly positive feedback from the community, validating the brand’s direction while deepening connections with key stakeholders.

Since the initial project, the charity has experienced substantial growth across multiple areas, including increased funding, expanded event offerings, and greater support provided to those in need.