Case Study

Customer Experience Strategy

Brand Strategy

Screen Careers Institute


The demand for skilled Below The Line crew is growing, driven by the increasing number of local productions and international projects choosing to film in Australia. To meet this demand and maintain the industry’s growth, the founders of Screen Careers saw an opportunity to develop an organisation focused on the development of essential skills and workplace practices that are focused on its building, supporting and sustaining a robust BTL workforce.


Approaching Pascal Satori with a library of e-learning courses, the Founders needed to develop a clear brand identity and customer experience strategy to facilitate their vision. Pacsal Satori worked with the founders to develop an extensive brand and communication strategy, focusing on brand identity development and a digital ecosystem that could facilitate both in person and digital events, courses and training programs.


Complete digital ecosystem with custom-designed WordPress website, Integrated CRM, and Events Management system.

Secured 1.4 million in funding from Screen Australia and VicScreen over 4 years, and over 500 event bookings in 3 Months.

Brand Identity creation, including clear Brand and Communication strategy, content strategy, and brand story

Development of streamlined systems, dynamic assets and automated processes to reduce administrative burn and repetitive tasks across marketing activities


Thread Together

Marketing Strategy

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