Case Study
Marketing Strategy
Thread together
Opportunity
Thread Together were an emerging leader in fashion circularity when they approached Pascal Satori in 2020. With a unique solution to two core problems; saving brand new clothes from landfill, and helping people doing it tough – they needed a complete brand ecosystem to support them in delivering services and communication to several types of key customers: fashion brands, charity organisations, volunteers and corporate partners.
Throughout their rapid growth, they also needed a team that would support them across a variety of initiatives – providing continuity and flexibility along the way.
Strategy
Pascal Satori worked with the team to develop a customer experience strategy to engage each customer profile; including a digital strategy focusing on the design and development of a website with booking system integration and CRM, and a social media communication strategy concentrating on multi-channel engagement and growth. Over three years, Pascal Satori has continued to act as an extension of Thread Together’s team, delivering a range of design and associated services to facilitate their rapid growth as brand guardians.
Throughout their rapid growth, they also needed a team that would support them across a variety of initiatives – providing continuity and flexibility along the way.
Impact
Increased social audience from 15K to 40K over 3 years while maintaining high engagement, and click-through conversion for brand call outs.
Custom-designed WordPress website with clear customer journeys to support volunteer bookings, charity partner clothing requests, monetary and clothing donations, fashion partnerships, and corporate partners.
Systemized approach to brand communications, relieving pressure on internal team members and optimising content sharing.
Design of several brand activation initiatives such as Australian Fashion Week Pop-Up, Gift of Giving Campaigns and several brand collaborations.
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