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Case Study

Customer Experience Strategy

Brand Strategy

Girls in tech

Opportunity

Girls in tech is a global organisation that required a localised communication strategy for their Australian chapter, ensuring an expansion of their audience, and reframed local mission that talks to the unique situations for Australian Women in Technology. Considering the availability of their volunteer workforce, they needed a complete strategy and innovative plan to build their brand and engage their audience.

Strategy

Girls in tech approached Pascal Satori to assist in developing a clear chapter Brand and communication strategy that has become the blueprint for brand growth and engagement across the country. Following a combination of qualitative and quantitative research (Including brand surveys and industry insights), Pascal Satori developed key customer personas, brand vision, channel and engagement strategy for Girls in Tech to utilise in creating consistency throughout their activities .

Impact

Diversification of communication channels and content themes, broadening appeal and impact within the tech industry.
Solidified chapter vision, mission and brand story. to ensure volunteer and audience buy-in and understanding of the organisation’s misison
Channel strategy looking at innovative and technology-led social platforms with automated monitoring and management
Expanded style-guide and social media assets to streamline processes and ensure consistency across channels.

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