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The role of the Brand Archetype

The role of the Brand Archetype

The brand archetype is the personification of a brand… kind of. Let us explain.  Brand Archetypes are shorthand ways to reflect an organisation’s values, strengths, and sometimes weaknesses… in a way that is almost personified. The role that archetypes play...
Culture and Brand: The Dynamic Duo

Culture and Brand: The Dynamic Duo

Subject to unpopular opinion, company culture is much more than table tennis tables and Friday drinks at your desk. And in fact, all those (somewhat stereotypical) attempts organisations have been implementing throughout their office refurb, or team calendar usually...
Social Media – A Guide for Businesses

Social Media – A Guide for Businesses

The digital age is bringing with it endless opportunities to reach your target customer from dusk till dawn! In fact, 84% of individuals aged 18-29 log onto social media every single day for an average of 2.4 hours. Hours of endless scrolling to making sure your brand...
What is design thinking?

What is design thinking?

Design Thinking is an ideology or methodology that helps us solve complex problems and challenges by driving innovation, creativity, and agility. This methodology is guided by an interactive cycle of research, ideation, prototyping and testing, and has been utilised...