by PascalSatori | Nov 14, 2021 | Marketing
Return on Investment (ROI), or the way in which we measure actual dollar value of a marketing investment, has undergone some dramatic changes in recent years and it’s not always a straightforward concept. Good marketing, and the work that goes into building strong...
by PascalSatori | Nov 11, 2021 | Brand, Marketing
What is brand attention? In a nutshell, it’s the level of interest in your brand, when people are considering your brand, you are generating brand attention. Attention is one of those precious commodities that brands are all battling it out for, especially in today’s...
by PascalSatori | Oct 26, 2021 | Marketing
Branding? Brand equity? Advertising? Design thinking? Performance marketing? Marketing lingo and concepts certainly can take on a life of their own. We might be a teeny-tiny bit guilty of getting caught up in our own language and use fluffy marketing words at times,...
by PascalSatori | Jan 24, 2020 | Marketing, Technology
There seem to be a million and one things to consider when it comes to building a website – and no matter where you look, everyone is throwing digital marketing terminology around making the whole process feel very overwhelming. There are so many different ways...
by PascalSatori | Sep 28, 2019 | Brand, Marketing
Countless books and articles have been written about how to start a business; how to launch, how to get funding. There are plenty of mistakes to be made, and comparatively not that many clear paths to success. Bill Gross is the founder of Idealab, an incubator that...
by PascalSatori | Sep 8, 2019 | Brand, Marketing
It doesn’t matter whether you sell chocolate-coated strawberries, tickets to sports matches, or garden design; the following applies to you. No matter how good the offer is, if your customer doesn’t want it, or you can’t get their attention, you won’t sell it. Most...
