by PascalSatori | Mar 4, 2025 | Marketing
For years marketing was seen as a creative expense – necessary, but difficult to quantify. Thanks to advancements in data analytics and deeper understanding of human behaviour, this perspective is now outdated – and Marketing has become recognised as one of the...
by PascalSatori | Jul 31, 2024 | Marketing
What is SEO? In today’s digital age, establishing a strong online presence is invaluable for any business striving to enhance visibility and boost credibility. SEO is a critical part of strategically optimising your website to ascend higher in search engine results...
by PascalSatori | Jul 25, 2022 | Brand, Marketing
With the unparalleled embrace of digital during COVID-19, more and more consumer eyeballs have moved online and most markets are more diluted than ever before. Digital advertising costs are quickly rising as the number of advertisers increases and the quality of the...
by PascalSatori | May 8, 2022 | Brand, Marketing
What is purpose washing? With 5% of the world’s total spending accounted for by Gen-Z, and a whopping 22% by Millenials, a figure which is steadily climbing, brands are being challenged in ways industries have never seen before. Born with endless information at their...
by PascalSatori | Feb 21, 2022 | Marketing, Technology
The digital age is bringing with it endless opportunities to reach your target customer from dusk till dawn! In fact, 84% of individuals aged 18-29 log onto social media every single day for an average of 2.4 hours. Hours of endless scrolling to making sure your brand...
by PascalSatori | Nov 14, 2021 | Marketing
Hey Pascal: What is marketing? Answer: According to the Oxford dictionary – ‘marketing is the action or business of promoting and selling products or services, including market research and advertising.’ Simple right? Well even google manages to provide approximately...
