What is strategic design?

What is strategic design?

“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs, Apple With the unprecedented embrace of digital in light of COVID-19, every industry is more diluted and cutthroat than ever before. Making sure your business stands out is...
What is design thinking?

What is design thinking?

Design Thinking is an ideology or methodology that helps us solve complex problems and challenges by driving innovation, creativity, and agility. This methodology is guided by an interactive cycle of research, ideation, prototyping and testing, and has been utilised...
What design strategy offers that business strategy doesn’t

What design strategy offers that business strategy doesn’t

Design strategy is tough to explain in a few words. Here’s why: It’s not specific to a sector or industry It’s not specific to an organisational area like ‘HR’ or ‘Communications’ or ‘Logistics’ The solutions it comes up with are always unique, never-to-be-repeated,...

How design strategy can help your business succeed

There are plenty of theories about what the key to running a successful business is. Great people, excellent customer service, good logistics – the list seems unending. These can all add value, but each is just one of a number of factors contributing to the...