by PascalSatori | Sep 8, 2019 | Brand, Marketing
It doesn’t matter whether you sell chocolate-coated strawberries, tickets to sports matches, or garden design; the following applies to you. No matter how good the offer is, if your customer doesn’t want it, or you can’t get their attention, you won’t sell it. Most...
by PascalSatori | Aug 6, 2019 | Brand
Brand narratives and the subtlety of storytelling In our last blog, we dug into the nuances of an effective brand communication strategy. Now, we know you all read it and shared it madly across allllll your socials (right? 😉 so we won’t go back over that ground too...
by PascalSatori | Jul 14, 2019 | Brand
Some brands are as familiar and comfortable to engage with as old friends. Vegemite, for instance. Vegemite is a solid Australian brand, reliable, unchanging and unchallenging. Other brands build their identity on being unorthodox, on pushing limits and sitting at the...
by PascalSatori | Jul 4, 2019 | Brand
Have you noticed that it’s pretty hard to come up with an original offering these days? Whether you’re selling personalised cupcake, epic event planning skills, or imposing order on chaotic pantries – you’re unlikely to be the only person doing it. Twenty years...
by PascalSatori | Jun 6, 2019 | Brand
In part one of our two-part series on authenticity, we’re looking at why authenticity has become such an important factor in brand communications. In Part two, we’ll talk about what this means in terms of your brand’s communication strategy: How do you demonstrate...
by PascalSatori | Jun 6, 2019 | Brand
In Part 1 of this series, we talked about why the Gen Z and millennial consumer group has led the call for authenticity in brand communications, on behalf of us all. In Part 2, we’re going to look at what this actually means in terms of how you communicate with your...
