The battle for brand attention

The battle for brand attention

What is brand attention? In a nutshell, it’s the level of interest in your brand, when people are considering your brand, you are generating brand attention. Attention is one of those precious commodities that brands are all battling it out for, especially in today’s...
Why you should/n’t rebrand your business

Why you should/n’t rebrand your business

So you’re thinking about rebranding? As a strategic design agency, we know how beneficial a rebrand can be, and have helped many clients transform their businesses this way. While we love rejuvenating brands and turning them into greater versions of themselves, it can...
What does brand strategy involve?

What does brand strategy involve?

Creating a brand strategy can be a confusing process if you haven’t deeply explored the core reasons behind your business. Typically this process can have you grinding your teeth and slapping your keyboard in frustration. That’s where we come in! Your friendly...
Becoming a stand out startup: The first step is brand strategy

Becoming a stand out startup: The first step is brand strategy

You’ve done it! You’ve taken the plunge into sole business ownership! Take it from us, it feels good but it’s not all butterflies and rainbows. Starting a business is a big task and you want to make sure you’re taking the right steps in order to last longer than the...

Why timing is essential..

Countless books and articles have been written about how to start a business; how to launch, how to get funding. There are plenty of mistakes to be made, and comparatively not that many clear paths to success. Bill Gross is the founder of Idealab, an incubator that...