by PascalSatori | Jun 14, 2022 | Brand
Creating a brand strategy is essential for any new business, and there are many different models and schools of thought around how to effectively position your business’ brand to ensure scaleability and longevity. Being a super complex and non-tangible idea or...
by PascalSatori | May 8, 2022 | Brand, Marketing
What is purpose washing? With 5% of the world’s total spending accounted for by Gen-Z, and a whopping 22% by Millenials, a figure which is steadily climbing, brands are being challenged in ways industries have never seen before. Born with endless information at their...
by PascalSatori | Mar 30, 2022 | Brand
The brand archetype is the personification of a brand… kind of. Let us explain. Brand archetypes are shorthand ways to reflect an organisation’s values, strengths, and sometimes weaknesses… in a way that is almost personified. The role that archetypes play in...
by PascalSatori | Mar 3, 2022 | Brand, Culture
Subject to unpopular opinion, company culture is much more than table tennis tables and Friday drinks at your desk. And in fact, all those (somewhat stereotypical) attempts organisations have been implementing throughout their office refurb, or team calendar usually...
by PascalSatori | Dec 28, 2021 | Brand
Often business and brand can be confused or treated as one and the same. Here we break it down a little and help you understand the differences between a business and brand strategy, why you need both of these and why it’s so important. Strategy vs strategy Your...
by PascalSatori | Dec 12, 2021 | Brand
Why do consumers return to the same brands over and again? Is it because they are the only one of its kind? Or is it because they have an affinity with the brand and what it stands for? With an abundance of choice and competition today it would be rare for one brand...
