by PascalSatori | Nov 14, 2021 | Marketing
Return on investment (ROI), or the way in which we measure actual dollar value of a marketing investment, has undergone some dramatic changes in recent years and it’s not always a straightforward concept. Good marketing, and the work that goes into building strong...
by PascalSatori | Nov 11, 2021 | Brand, Marketing
What is brand attention? In a nutshell, it’s the level of interest in your brand, when people are considering your brand, you are generating brand attention. Attention is one of those precious commodities that brands are all battling it out for, especially in today’s...
by PascalSatori | Oct 26, 2021 | Marketing
Branding? Brand equity? Advertising? Design thinking? Performance marketing? Marketing lingo and concepts certainly can take on a life of their own. We might be a teeny-tiny bit guilty of getting caught up in our own language and use fluffy marketing words at times,...
by PascalSatori | Jul 22, 2020 | Brand
So you’re thinking about rebranding? As a strategic design agency, we know how beneficial a rebrand can be, and have helped many clients transform their businesses this way. While we love rejuvenating brands and turning them into greater versions of themselves, it can...
by PascalSatori | Jul 21, 2020 | Brand
Creating a brand strategy can be a confusing process if you haven’t deeply explored the core reasons behind your business. Typically this process can have you grinding your teeth and slapping your keyboard in frustration. That’s where we come in! Your friendly...
