by PascalSatori | Feb 21, 2022 | Marketing, Technology
The digital age is bringing with it endless opportunities to reach your target customer from dusk till dawn! In fact, 84% of individuals aged 18-29 log onto social media every single day for an average of 2.4 hours. Hours of endless scrolling to making sure your brand...
by PascalSatori | Jan 12, 2022 | Design
Design Thinking is an ideology or methodology that helps us solve complex problems and challenges by driving innovation, creativity, and agility. This methodology is guided by an interactive cycle of research, ideation, prototyping and testing, and has been utilised...
by PascalSatori | Dec 28, 2021 | Brand
Often Business and Brand can be confused or treated as one and the same. Here we break it down a little and help you understand the differences between a Business and Brand Strategy, why you need both of these and why it’s so important. Strategy vs strategy Your...
by PascalSatori | Dec 12, 2021 | Brand
Why do consumers return to the same brands over and again? Is it because they are the only one of its kind? Or is it because they have an affinity with the brand and what it stands for? With an abundance of choice and competition today it would be rare for one brand...
by PascalSatori | Nov 14, 2021 | Marketing
Hey Pascal: What is marketing? Answer: According to the Oxford dictionary – ‘marketing is the action or business of promoting and selling products or services, including market research and advertising.’ Simple right? Well even google manages to provide approximately...
