by PascalSatori | Jul 14, 2019 | Uncategorized
Some brands are as familiar and comfortable to engage with as old friends.Vegemite, for instance. Vegemite is a solid Australian brand, reliable, unchanging and unchallenging. Other brands build their identity on being unorthodox, on pushing limits and sitting at the...
by PascalSatori | Jul 11, 2019 | Uncategorized
The machine age, the reign of the robots…Whatever you want to call it, it’s pretty clear that we’ve entered an era where technology impacts almost all aspects of our lives. This is particularly evident in the world of digital marketing and online business platforms,...
by PascalSatori | Jul 4, 2019 | Uncategorized
Have you noticed that it’s pretty hard to come up with an original offering these days?Whether you’re selling personalised cupcake, epic event planning skills, or imposing order on chaotic pantries – you’re unlikely to be the only person doing it.Twenty years...
by PascalSatori | Jun 6, 2019 | Uncategorized
In part one of our two-part series on authenticity, we’re looking at why authenticity has become such an important factor in brand communications. In Part two, we’ll talk about what this means in terms of your brand’s communication strategy: How do you demonstrate...
by PascalSatori | Jun 6, 2019 | Uncategorized
In Part 1 of this series, we talked about why the Gen Z and millennial consumer group has led the call for authenticity in brand communications, on behalf of us all. In Part 2, we’re going to look at what this actually means in terms of how you communicate with your...
by PascalSatori | Jun 4, 2019 | Uncategorized
Whether you’re a start-up itching to be first out of the gate with your new tech or a business that’s already operating but not gaining traction, here’s the deal: You need a brand strategy.You need a brand strategy even if you’re already selling your product, even if...
