by PascalSatori | Nov 11, 2021 | Uncategorized
What is Brand Attention? In a nutshell, it’s the level of interest in your brand, when people are considering your brand, you are generating Brand Attention. Attention is one of those precious commodities that brands are all battling it out for, especially in today’s...
by PascalSatori | Oct 26, 2021 | Uncategorized
Branding? Brand Equity? Advertising? Design Thinking? Performance Marketing? Marketing lingo and concepts certainly can take on a life of their own. We might be a teeny-tiny bit guilty of getting caught up in our own language and use fluffy marketing words at times,...
by PascalSatori | Jul 22, 2020 | Uncategorized
So you’re thinking about rebranding? As a strategic design agency, we know how beneficial a rebrand can be, and have helped many clients transform their businesses this way. While we love rejuvenating brands and turning them into greater versions of themselves, it can...
by PascalSatori | Jul 21, 2020 | Uncategorized
What does Brand Strategy involve? Creating a brand strategy can be a confusing process if you haven’t deeply explored the core reasons behind your business. Typically this process can have you grinding your teeth and slapping your keyboard in frustration. That’s...
by PascalSatori | May 20, 2020 | Uncategorized
Design Strategy is tough to explain in a few words. Here’s why: It’s not specific to a sector or industry It’s not specific to an organisational area like ‘HR’ or ‘Communications’ or ‘Logistics’ The solutions it comes up with are always unique, never-to-be-repeated,...
by PascalSatori | Apr 30, 2020 | Uncategorized
You’ve done it! You’ve taken the plunge into sole business ownership! Take it from us, it feels good but it’s not all butterflies and rainbows. Starting a business is a big task and you want to make sure you’re taking the right steps in order to last longer than the...
