by PascalSatori | Jul 25, 2022 | Uncategorized
With the unparalleled embrace of digital during COVID-19, more and more consumer eyeballs have moved online and most markets are more diluted than ever before. Digital advertising costs are quickly rising as the number of advertisers increases and the quality of the...
by PascalSatori | Jun 29, 2022 | Uncategorized
“Design is not just what it looks like and feels like. Design is how it works.” -Steve Jobs, Apple With the unprecedented embrace of digital in light of COVID-19, every industry is more diluted and cutthroat than ever before. Making sure your business stands out is...
by PascalSatori | Jun 29, 2022 | Uncategorized
If you’re a business that is entering the tech sector, particularly with a software as a service (SAAS) product, making sure your audience instantly resonates with your offering is essential for success. Even if you’re providing an innovative new solution...
by PascalSatori | Jun 14, 2022 | Uncategorized
Creating a brand strategy is essential for any new business, and there are many different models and schools of thought around how to effectively position your business’ brand to ensure scaleability and longevity. Being a super complex and non-tangible idea or...
by PascalSatori | May 8, 2022 | Uncategorized
What is Purpose Washing? With 5% of the world’s total spending accounted for by Gen-Z, and a whopping 22% by Millenials, a figure which is steadily climbing, brands are being challenged in ways industries have never seen before. Born with endless information at...
by PascalSatori | Mar 30, 2022 | Uncategorized
The brand archetype is the personification of a brand… kind of. Let us explain. Brand Archetypes are shorthand ways to reflect an organisation’s values, strengths, and sometimes weaknesses… in a way that is almost personified. The role that archetypes play...
