by Paris Young | Mar 3, 2022 | Uncategorized
Subject to unpopular opinion, company culture is much more than table tennis tables and Friday drinks at your desk. And in fact, all those (somewhat stereotypical) attempts organisations have been implementing throughout their office refurb, or team calendar usually...
by Paris Young | Feb 21, 2022 | Uncategorized
The digital age is bringing with it endless opportunities to reach your target customer from dusk till dawn! In fact, 84% of individuals aged 18-29 log onto social media every single day for an average of 2.4 hours. Hours of endless scrolling to making sure your brand...
by Paris Young | Jan 12, 2022 | Uncategorized
Design Thinking is an ideology or methodology that helps us solve complex problems and challenges by driving innovation, creativity, and agility. This methodology is guided by an interactive cycle of research, ideation, prototyping and testing, and has been utilised...
by Paris Young | Dec 12, 2021 | Uncategorized
Why do consumers return to the same brands over and again? Is it because they are the only one of it’s kind? Or is it because they have an affinity with the brand and what it stands for? With an abundance of choice and competition today it would be rare for one...
by Paris Young | Nov 14, 2021 | Uncategorized
Hey Pascal: What is Marketing? Answer: according to the Oxford dictionary – ‘marketing is the action or business of promoting and selling products or services, including market research and advertising.’ Simple right? Well even google manages to provide...
by Paris Young | Nov 14, 2021 | Uncategorized
Return on Investment (ROI), or the way in which we measure actual dollar value of a marketing investment, has undergone some dramatic changes in recent years and it’s not always a straightforward concept. Good marketing, and the work that goes into building strong...
