Opportunity

As part of launching a new master brand, our recruitment software client Xeople were looking to create a brand mascot. Operating in a competitive space that revolves around people, they needed a creative solution to humanize their brand and expand their brand narrative to make it more engaging and memorable.

The new mascot had to align seamlessly with their existing “Hank the Tank” mascot that represents their Entire OnHire product, while introducing a fresh, versatile identity that would resonate across various platforms.

Strategy

We introduced Xeep, a dynamic mascot designed to embody the brand’s personality and serve as a pivotal character in its storytelling. Recognising the importance of transmedia storytelling, Xeep was integrated across multiple touchpoints, including the website, chatbot, social media, internal communications, and external marketing materials. To keep Xeep fresh, relatable, and adaptable, we developed a suite of accessories that add depth to its personality and enhance its storytelling potential. Xeep has become a memorable symbol, amplifying brand recall and reinforcing the company’s people-first values across all interactions.

Want to see what we can design with your business in mind?