March Collective

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Case Study

Customer Experience Strategy

Brand Strategy

Opportunity

Women entrepreneurs are a driving force in Australia’s economy, yet they continue to face systemic barriers, including limited funding access and a lack of structural support. Addressing these challenges is essential to unlocking the full potential of Australia’s startup ecosystem. March Collective was created to bridge this gap, providing high-growth, women-founded businesses with the community, resources, programs, network and funding they need to scale. As they transitioned from SBE Advisory, March Collective required a bold and refined brand identity, as well as a clear business blueprint and got-to-market launch strategy that not only set them apart but also reflected their vision, ambition, and the transformative role they play in the market.

Strategy

With a fast-approaching launch deadline aligned with International Women’s Day, we developed a comprehensive brand and communications strategy designed to establish a clear business blueprint. This involved defining who March Collective is, why they exist, and how their services empower women-led businesses. With long-term adaptability in mind, we ensured their brand values, culture, and communication strategy could evolve—allowing for expansion, partnerships, and new offerings while maintaining a strong and recognisable core identity. We clarified the purpose and positioning of their offerings, ensuring messaging resonated with their audience while delivering a seamless and consistent experience across all touchpoints. Coming to us with a preexisting logo, the accompanying visual language needed to feel cool, edgy, quietly powerful and credible to capture the ambition of the women they support. Developing a comprehensive style guide we created a distinctive, future-ready brand that balances authority with approachability.

Impact

Established a clear brand identity and purpose for March Collective, creating a cohesive business blueprint and storytelling framework. This foundation supports their vision of a world where leadership is defined by bold ideas, not convention – ensuring long-term adaptability for future expansion, partnerships, and new offerings.

Developed a bold, credible, and quietly powerful brand visual language that embodies March Collective’s mission, captures the ambition of the women they support, and ensures they stand out as a leader in the market.

Defined the community aspect of March Collective’s offering, providing clarity on who their community is, what ideal participation looks like, how to create value for members, and how to foster meaningful engagement.

We developed a strategic, high-level marketing and go-to-market launch plan to effectively communicate March Collective’s evolution, build excitement around their future, and drive engagement with their target audience.