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Often Business and Brand can be confused or treated as one and the same. To build a strong brand and profitable business both Brand and Business Strategies should be intertwined. Your Business Strategy sits at the top with your Brand Strategy closely supporting your overarching mission, vision, values goals and objectives. Why do consumers return to the same brands over and again? Is it because they are the only one of its kind? Or is it because they have an affinity with the brand and what it stands for? With an abundance of choice and competition today it would be rare for one brand to be the only option available, so in most cases, it’s typically the latter. imple right? Well even google manages to provide approximately 7,070,000,000 different results to answer this question! It’s no wonder people are still confused about what marketing is and where its purpose lies. Today, successful modern marketing should be developed with a customer mindset. Good marketing, and the work that goes into building strong brands, can involve many moving parts and often these areas of design, creativity and branding aren’t as quantifiable as some of the more recent digital and performance marketing activities we have become accustomed to. Considering ‘you only have 7 seconds to make a first impression’ the challenge for brands is to rise above the storm so they’re message is heard. Brands need to be strong enough to weather the seas of sameness in order to differentiate, and grab the attention of their audience. Marketing lingo and concepts certainly can take on a life of their own. We might be a teeny-tiny bit guilty of getting caught up in our own language and use fluffy marketing words at times, so we thought we could help shed some light on some of the key Marketing concepts that inform the Pascal Satori creative marketing process. As a strategic design agency, we know how beneficial a rebrand can be, and have helped many clients transform their businesses this way. While we love rejuvenating brands and turning them into greater versions of themselves, it can be challenging to know when you should consider the rebranding process and whether this is the best choice for your business. Creating a brand strategy can be a confusing process if you haven’t deeply explored the core reasons behind your business. Typically this process can have you grinding your teeth and slapping your keyboard in frustration. That’s where we come in! Your friendly neighbourhood brand strategists! It’s pretty common for those who aren’t in the design industry to just assume that ‘design’ means ‘figuring out what things should look like’. Design is really much deeper than that; it is concerned with identifying and defining opportunities for better outcomes and positive change, then seeking to deliver those outcomes. Your brand strategy is a thoroughly documented plan that captures the essence of the brand you want to build. It breaks down the business and gets to the root of its true purpose, examining why it was created in the first place and works as a basis for your marketing strategy. In a time where our senses are constantly being flooded with content, a logo is no longer enough to make brands stand out. Look past the logo and you’ll see that visual language is what supports the big picture. There seem to be a million and one things to consider when it comes to building a website – and no matter where you look, everyone is throwing digital marketing terminology around making the whole process feel very overwhelming. There are so many different ways to build a website that even though you think you are making a sound investment, it’s very possible that something vital will be missed. 
Which Strategy is what…?
The true impact of brand equity for your business
Welcome to the wonderful world of marketing!
The old ROI just ain’t what she used to be…
The battle for brand attention
All the buzz… words
Why you should/n’t rebrand your business
What does brand strategy involve?
What design strategy offers that business strategy doesn’t
Becoming a stand out startup: The first step is brand strategy
“Make the logo bigger!” Common misconceptions about branding
The ‘easy’ (and very short) guide to building a great website
Whether you’re a start-up itching to be first out of the gate with your new tech or a business that’s already operating but not gaining traction, here’s the deal: You need a brand strategy. You need a brand strategy even if you’re already selling your product, even if you know there’s demand for your services. Even if you’ve got a name and a logo and a license all lined up. Here’s why.
Why your business needs a brand strategy
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