INSIGHTS

The phrase ‘to rest on one’s laurels’ comes from Ancient Greece, when a winner in an athletic competition would be awarded a laurel crown. It means you’ve managed to come out on top, and now you’re there, you feel like you can finally relax.We’re not against relaxing...

Countless books and articles have been written about how to start a business; how to launch, how to get funding. There are plenty of mistakes to be made, and comparatively not that many clear paths to success. Bill Gross is the founder of Idealab, an incubator...

There are plenty of theories about what the key to running a successful business is. Great people, excellent customer service, good logistics - the list seems unending. These can all add value, but each is just one of a number of factors contributing to the whole.As...

Brand narratives and the subtlety of storytellingIn our last blog, we dug into the nuances of an effective brand communication strategy. Now, we know you all read it and shared it madly across allllll your socials (right? 😉 so we won’t go back over that ground too...

Some brands are as familiar and comfortable to engage with as old friends.

Vegemite, for instance. Vegemite is a solid Australian brand, reliable, unchanging and unchallenging. Other brands build their identity on being unorthodox, on pushing limits and sitting at the edge of acceptability.

The machine age, the reign of the robots…Whatever you want to call it, it’s pretty clear that we’ve entered an era where technology impacts almost all aspects of our lives. This is particularly evident in the world of digital marketing and online business platforms, where innovations emerge at supersonically fast rates.

Have you noticed that it’s pretty hard to come up with an original offering these days?

Whether you’re selling personalised cupcake, epic event planning skills, or imposing order on chaotic pantries – you’re unlikely to be the only person doing it.

In part one of our two-part series on authenticity, we’re looking at why authenticity has become such an important factor in brand communications. In Part two, we’ll talk about what this means in terms of your brand’s communication strategy: How do you demonstrate your authenticity and what are the consequences of being inauthentic? We’ve got some juicy case studies for you…

In Part 1 of this series, we talked about why the Gen Z and millennial consumer group has led the call for authenticity in brand communications, on behalf of us all. In Part 2, we’re going to look at what this actually means in terms of how you communicate with your...