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Marketing lingo and concepts certainly can take on a life of their own. We might be a teeny-tiny bit guilty of getting caught up in our own language and use fluffy marketing words at times, so we thought we could help shed some light on some of the key Marketing concepts that inform the Pascal Satori creative marketing process. As a strategic design agency, we know how beneficial a rebrand can be, and have helped many clients transform their businesses this way. While we love rejuvenating brands and turning them into greater versions of themselves, it can be challenging to know when you should consider the rebranding process and whether this is the best choice for your business. Creating a brand strategy can be a confusing process if you haven’t deeply explored the core reasons behind your business. Typically this process can have you grinding your teeth and slapping your keyboard in frustration. That’s where we come in! Your friendly neighbourhood brand strategists! It’s pretty common for those who aren’t in the design industry to just assume that ‘design’ means ‘figuring out what things should look like’. Design is really much deeper than that; it is concerned with identifying and defining opportunities for better outcomes and positive change, then seeking to deliver those outcomes. Your brand strategy is a thoroughly documented plan that captures the essence of the brand you want to build. It breaks down the business and gets to the root of its true purpose, examining why it was created in the first place and works as a basis for your marketing strategy. In a time where our senses are constantly being flooded with content, a logo is no longer enough to make brands stand out. Look past the logo and you’ll see that visual language is what supports the big picture. There seem to be a million and one things to consider when it comes to building a website – and no matter where you look, everyone is throwing digital marketing terminology around making the whole process feel very overwhelming. There are so many different ways to build a website that even though you think you are making a sound investment, it’s very possible that something vital will be missed. Today’s markets are saturated with competition. It’s becoming harder and harder to cut through the noise and stake out a secure, profitable corner in any sector. Keeping that in mind, if you do find one day you’ve managed to come out ahead of the pack, the last thing you want to do is start slowing down. Countless books and articles have been written about how to start a business; how to launch, how to get funding. There are plenty of mistakes to be made, and comparatively not that many clear paths to success. No matter how well prepared you are, how great the idea is, or how keen your team, if the timing isn’t right, you’re battling uphill from the start. It doesn’t matter whether you sell chocolate-coated strawberries, tickets to sports matches, or garden design; the following applies to you. No matter how good the offer is, if your customer doesn’t want it, or you can’t get their attention, you won’t sell it. There are plenty of theories about what the key to running a successful business is. Great people, excellent customer service, good logistics – the list seems unending. So how do we confidently approach the task of building better businesses? Enter Design Thinking and Design Strategy. Now, we’re not talking about literal storytelling here, although it can be a feature of this approach. What we’re talking about is the world you create through your brand, with your brand at the centre of it. Your brand is the main character, and the story you tell is about it, but not only it. It’s also, in large part, about your customers.
All the buzz… words
Why you should/n’t rebrand your business
What does brand strategy involve?
What design strategy offers that business strategy doesn’t
Becoming a stand out startup: The first step is brand strategy
“Make the logo bigger!” Common misconceptions about branding
The ‘easy’ (and very short) guide to building a great website
Innovation strategy – what is it and why do you need one?
Why timing is essential..
Branding vs marketing
How design strategy can help your business succeed
Who wants to hear a story?
Whether you’re a start-up itching to be first out of the gate with your new tech or a business that’s already operating but not gaining traction, here’s the deal: You need a brand strategy. You need a brand strategy even if you’re already selling your product, even if you know there’s demand for your services. Even if you’ve got a name and a logo and a license all lined up. Here’s why.
Why your business needs a brand strategy
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