INSIGHTS
BLOGS
Culture and Brand: The Dynamic Duo
Subject to unpopular opinion, company culture is much more than table tennis tables and Friday drinks at your desk. And in fact, all those (somewhat stereotypical) attempts organisations have been implementing throughout their office refurb, or team calendar usually fall short of anything that is sustainable, or actually inspiring.
Social Media – A Guide for Businesses
The digital age is bringing with it endless opportunities to reach your target customer from dusk till dawn! In fact, 84% of individuals aged 18-29 log onto social media every single day for an average of 2.4 hours. Hours of endless scrolling to making sure your brand stands out amongst your direct and indirect competition.
What is design thinking?
Design Thinking is an ideology or methodology that helps us solve complex problems and challenges by driving innovation, creativity, and agility. This methodology is guided by an interactive cycle of research, ideation, prototyping and testing, and has been utilised by some of the world’s biggest organisations (Apple, IBM, Alphabet) to secure a sustainable competitive advantage.
Which Strategy, is what…?
Often Business and Brand can be confused or treated as one and the same. Here we break it down a little and help you understand the differences between a Business and Brand Strategy, why you need both of these and why it’s so important. Strategy vs Strategy Your...
The true impact of Brand Equity for your business
Why do consumers return to the same brands over and again? Is it because they are the only one of it’s kind? Or is it because they have an affinity with the brand and what it stands for? With an abundance of choice and competition today it would be rare for one...
Welcome to the wonderful world of marketing!
Hey Pascal: What is Marketing? Answer: according to the Oxford dictionary – ‘marketing is the action or business of promoting and selling products or services, including market research and advertising.’ Simple right? Well even google manages to provide...
The old ROI just ain’t what she used to be…
Return on Investment (ROI), or the way in which we measure actual dollar value of a marketing investment, has undergone some dramatic changes in recent years and it’s not always a straightforward concept. Good marketing, and the work that goes into building strong...
The battle for Brand Attention
What is Brand Attention? In a nutshell, it’s the level of interest in your brand, when people are considering your brand, you are generating Brand Attention. Attention is one of those precious commodities that brands are all battling it out for, especially in today’s...
All the buzz…. words
Branding? Brand Equity? Advertising? Design Thinking? Performance Marketing? Marketing lingo and concepts certainly can take on a life of their own. We might be a teeny-tiny bit guilty of getting caught up in our own language and use fluffy marketing words at times,...
Why you should/n’t rebrand your business
As a strategic design agency, we know how beneficial a rebrand can be, and have helped many clients transform their businesses this way. While we love rejuvenating brands and turning them into greater versions of themselves, it can be challenging to know when you should consider the rebranding process.
What does Brand Strategy involve?
Creating a brand strategy can be a confusing process if you haven’t deeply explored the core reasons behind your business. Typically this process can have you grinding your teeth and slapping your keyboard in frustration. That’s where we come in! Your friendly neighbourhood brand strategists!
What Design Strategy offers that business Strategy doesn’t
Design Strategy is tough to explain in a few words. Here’s why: It’s not specific to a sector or industry It’s not specific to an organisational area like ‘HR’ or ‘Communications’ or ‘Logistics’ The solutions it comes up with are always unique, never-to-be-repeated
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