INSIGHTS
BLOGS
Design and CX shape how we interact with the world, yet the industry hasn’t always made space for everyone at the table—especially women. At Pascal Satori we’re reflecting on the challenges women face in the design and customer experience industries this International... For years marketing was seen as a creative expense – necessary, but difficult to quantify. Thanks to advancements in data analytics and deeper understanding of human behaviour, this perspective is now outdated - and Marketing has become recognised as one of the most... When you think about the world’s most beloved brands, what comes to mind? Perhaps it’s the sense of trust they inspire, the consistency in how they treat their customers, or the way they seem to embody a clear purpose. Behind these qualities lies something more than... At Her Tech Circle, we’re on a mission to create a movement that empowers women in tech to thrive. We believe that by building a supportive community, we can break down the barriers that hold women back and create a more inclusive, diverse, and empowering tech industry. A brand mascot is more than just a cute character or clever design. It’s a strategic tool that embodies your brand’s personality, values, and mission. Whether it’s a human, animal, or abstract creation, a mascot acts as the face of your company, helping to bridge the gap between your products and the people you want to reach. Encompassing a multitude of techniques and best practices, SEO is all about making your website more appealing to search engines like Google. The ultimate goal? To increase visibility and draw in organic traffic without direct payment for placement. From caveman etchings to ancient hieroglyphics visual storytelling has been used for centuries to depict information that educates and engages the viewer. When we bring this method of communication into the world of strategic communication, the brand and its audience become the influence for the visual assets and their purpose. As we come together to celebrate and advocate for each other every day, International Women’s Day offers us a special opportunity to spotlight the remarkable women who have touched our lives. Holiday property branding goes beyond aesthetics, a catchy name or a quirky logo; it’s a means of storytelling that can convey a lot about your home. When potential guests scroll through listings, they’re hoping to find a property that’s not just a place to crash but an experience in itself. Voice technology has come a long way since its inception, evolving from rudimentary voice commands to sophisticated natural language processing capabilities. Today, it empowers individuals to communicate with devices, access information, and execute tasks using nothing but the power of their voice. In order to beat the rising cost of short-term digital marketing, brands must focus more on long-term growth brand building strategies to secure maximum profit, longevity and relevancy. Ever wondered how retail titans such as Nike have managed to stay relevant over all these years? Or how Disney makes waiting in line for hours magical rather than painful? What these companies have in common is that they place a great emphasis on design.
Breaking barriers in CX & design: Accelerating action for gender equality
Marketing and ROI: The engine of profit in modern business
Crafting a brand-aligned culture: The real secret to long-term success
Creating a movement: Her Tech Circle’s mission to empower women in tech
The magic of brand mascots & is one right for your brand
What is SEO?
How do your visual brand assets tell your story? Visual storytelling through branding
Happy International Women’s Day!
Why you should brand your holiday rental
The power of the voice – The rise of voice technology
Rising cost of digital: Why brand building is essential
What is strategic design?
When you think about the world’s most beloved brands, what comes to mind? Perhaps it’s the sense of trust they inspire, the consistency in how they treat their customers, or the way they seem to embody a clear purpose. Behind these qualities lies something more than... A brand mascot is more than just a cute character or clever design. It’s a strategic tool that embodies your brand’s personality, values, and mission. Whether it’s a human, animal, or abstract creation, a mascot acts as the face of your company, helping to bridge the gap between your products and the people you want to reach. From caveman etchings to ancient hieroglyphics visual storytelling has been used for centuries to depict information that educates and engages the viewer. When we bring this method of communication into the world of strategic communication, the brand and its audience become the influence for the visual assets and their purpose. Holiday property branding goes beyond aesthetics, a catchy name or a quirky logo; it’s a means of storytelling that can convey a lot about your home. When potential guests scroll through listings, they’re hoping to find a property that’s not just a place to crash but an experience in itself. In order to beat the rising cost of short-term digital marketing, brands must focus more on long-term growth brand building strategies to secure maximum profit, longevity and relevancy. The tech industry is a competitive minefield, and ensuring you are reaching the right customer, and making a memorable impression on them is the only way to stand out. But, in order to create that emotional connection between your technology and your audience, you need to think outside the traditional ‘product marketing’ box. Being a super complex and non-tangible idea or “feeling”, there are many different models and frameworks to help people develop a brand strategy. One framework that is particularly useful during the brand ideation stage is the nine different brand types by Denise Lee Yohn. This exercise defines the nine different types of brands in existence, and how you can bolster your brand strategy by having a clear understanding of where your brand sits. Purpose washing has been around for decades, however, with consumers becoming more aware of political issues and demanding accountability, trends have shown it has become an increasingly popular marketing tool. We unpack what purpose washing is, and how companies can avoid it. Brand Archetypes are shorthand ways to reflect an organisation’s values, strengths, and sometimes weaknesses… in a way that is almost personified. The role that archetypes play in effective branding strategy is often overlooked, but it can have a significant impact on how you communicate with your audience and understand the role your brand plays in the bigger picture – in the marketplace, and in the world. Subject to unpopular opinion, company culture is much more than table tennis tables and Friday drinks at your desk. And in fact, all those (somewhat stereotypical) attempts organisations have been implementing throughout their office refurb, or team calendar usually fall short of anything that is sustainable, or actually inspiring. Often Business and Brand can be confused or treated as one and the same. To build a strong brand and profitable business both Brand and Business Strategies should be intertwined. Your Business Strategy sits at the top with your Brand Strategy closely supporting your overarching mission, vision, values goals and objectives. Why do consumers return to the same brands over and again? Is it because they are the only one of its kind? Or is it because they have an affinity with the brand and what it stands for? With an abundance of choice and competition today it would be rare for one brand to be the only option available, so in most cases, it’s typically the latter.
Crafting a brand-aligned culture: The real secret to long-term success
The magic of brand mascots & is one right for your brand
How do your visual brand assets tell your story? Visual storytelling through branding
Why you should brand your holiday rental
Rising cost of digital: Why brand building is essential
Building connection with tech: A guide to software brand building
All about brand…types
The purpose driven revolution and the rise of purpose-washing
The role of the brand archetype
Culture and brand: The dynamic duo
Which Strategy is what…?
The true impact of brand equity for your business
From caveman etchings to ancient hieroglyphics visual storytelling has been used for centuries to depict information that educates and engages the viewer. When we bring this method of communication into the world of strategic communication, the brand and its audience become the influence for the visual assets and their purpose. Ever wondered how retail titans such as Nike have managed to stay relevant over all these years? Or how Disney makes waiting in line for hours magical rather than painful? What these companies have in common is that they place a great emphasis on design. Design Thinking is an ideology or methodology that helps us solve complex problems and challenges by driving innovation, creativity, and agility. This methodology is guided by an interactive cycle of research, ideation, prototyping and testing, and has been utilised by some of the world’s biggest organisations (Apple, IBM, Alphabet) to secure a sustainable competitive advantage. It’s pretty common for those who aren’t in the design industry to just assume that ‘design’ means ‘figuring out what things should look like’. Design is really much deeper than that; it is concerned with identifying and defining opportunities for better outcomes and positive change, then seeking to deliver those outcomes. In a time where our senses are constantly being flooded with content, a logo is no longer enough to make brands stand out. Look past the logo and you’ll see that visual language is what supports the big picture. There are plenty of theories about what the key to running a successful business is. Great people, excellent customer service, good logistics – the list seems unending. So how do we confidently approach the task of building better businesses? Enter Design Thinking and Design Strategy.
How do your visual brand assets tell your story? Visual storytelling through branding
What is strategic design?
What is design thinking?
What design strategy offers that business strategy doesn’t
“Make the logo bigger!” Common misconceptions about branding
How design strategy can help your business succeed
For years marketing was seen as a creative expense – necessary, but difficult to quantify. Thanks to advancements in data analytics and deeper understanding of human behaviour, this perspective is now outdated - and Marketing has become recognised as one of the most... Encompassing a multitude of techniques and best practices, SEO is all about making your website more appealing to search engines like Google. The ultimate goal? To increase visibility and draw in organic traffic without direct payment for placement. In order to beat the rising cost of short-term digital marketing, brands must focus more on long-term growth brand building strategies to secure maximum profit, longevity and relevancy. Purpose washing has been around for decades, however, with consumers becoming more aware of political issues and demanding accountability, trends have shown it has become an increasingly popular marketing tool. We unpack what purpose washing is, and how companies can avoid it. The digital age is bringing with it endless opportunities to reach your target customer from dusk till dawn! In fact, 84% of individuals aged 18-29 log onto social media every single day for an average of 2.4 hours. Hours of endless scrolling to making sure your brand stands out amongst your direct and indirect competition. imple right? Well even google manages to provide approximately 7,070,000,000 different results to answer this question! It’s no wonder people are still confused about what marketing is and where its purpose lies. Today, successful modern marketing should be developed with a customer mindset. Good marketing, and the work that goes into building strong brands, can involve many moving parts and often these areas of design, creativity and branding aren’t as quantifiable as some of the more recent digital and performance marketing activities we have become accustomed to. Considering ‘you only have 7 seconds to make a first impression’ the challenge for brands is to rise above the storm so they’re message is heard. Brands need to be strong enough to weather the seas of sameness in order to differentiate, and grab the attention of their audience. Marketing lingo and concepts certainly can take on a life of their own. We might be a teeny-tiny bit guilty of getting caught up in our own language and use fluffy marketing words at times, so we thought we could help shed some light on some of the key Marketing concepts that inform the Pascal Satori creative marketing process. There seem to be a million and one things to consider when it comes to building a website – and no matter where you look, everyone is throwing digital marketing terminology around making the whole process feel very overwhelming. There are so many different ways to build a website that even though you think you are making a sound investment, it’s very possible that something vital will be missed. Countless books and articles have been written about how to start a business; how to launch, how to get funding. There are plenty of mistakes to be made, and comparatively not that many clear paths to success. No matter how well prepared you are, how great the idea is, or how keen your team, if the timing isn’t right, you’re battling uphill from the start. It doesn’t matter whether you sell chocolate-coated strawberries, tickets to sports matches, or garden design; the following applies to you. No matter how good the offer is, if your customer doesn’t want it, or you can’t get their attention, you won’t sell it.
Marketing and ROI: The engine of profit in modern business
What is SEO?
Rising cost of digital: Why brand building is essential
The purpose driven revolution and the rise of purpose-washing
Social media: A guide for businesses
Welcome to the wonderful world of marketing!
The old ROI just ain’t what she used to be…
The battle for brand attention
All the buzz… words
The ‘easy’ (and very short) guide to building a great website
Why timing is essential..
Branding vs marketing
Voice technology has come a long way since its inception, evolving from rudimentary voice commands to sophisticated natural language processing capabilities. Today, it empowers individuals to communicate with devices, access information, and execute tasks using nothing but the power of their voice. The tech industry is a competitive minefield, and ensuring you are reaching the right customer, and making a memorable impression on them is the only way to stand out. But, in order to create that emotional connection between your technology and your audience, you need to think outside the traditional ‘product marketing’ box. The digital age is bringing with it endless opportunities to reach your target customer from dusk till dawn! In fact, 84% of individuals aged 18-29 log onto social media every single day for an average of 2.4 hours. Hours of endless scrolling to making sure your brand stands out amongst your direct and indirect competition. There seem to be a million and one things to consider when it comes to building a website – and no matter where you look, everyone is throwing digital marketing terminology around making the whole process feel very overwhelming. There are so many different ways to build a website that even though you think you are making a sound investment, it’s very possible that something vital will be missed. The machine age, the reign of the robots…Whatever you want to call it, it’s pretty clear that we’ve entered an era where technology impacts almost all aspects of our lives. This is particularly evident in the world of digital marketing and online business platforms, where innovations emerge at supersonically fast rates.
The power of the voice – The rise of voice technology
Building connection with tech: A guide to software brand building
Social media: A guide for businesses
The ‘easy’ (and very short) guide to building a great website
Human relation or automation? Why understanding your customer’s journey should direct your tech
At Her Tech Circle, we’re on a mission to create a movement that empowers women in tech to thrive. We believe that by building a supportive community, we can break down the barriers that hold women back and create a more inclusive, diverse, and empowering tech industry.
Creating a movement: Her Tech Circle’s mission to empower women in tech
Design and CX shape how we interact with the world, yet the industry hasn’t always made space for everyone at the table—especially women. At Pascal Satori we’re reflecting on the challenges women face in the design and customer experience industries this International... As we come together to celebrate and advocate for each other every day, International Women’s Day offers us a special opportunity to spotlight the remarkable women who have touched our lives. Today’s markets are saturated with competition. It’s becoming harder and harder to cut through the noise and stake out a secure, profitable corner in any sector. Keeping that in mind, if you do find one day you’ve managed to come out ahead of the pack, the last thing you want to do is start slowing down.
Breaking barriers in CX & design: Accelerating action for gender equality
Happy International Women’s Day!
Innovation strategy – what is it and why do you need one?
When you think about the world’s most beloved brands, what comes to mind? Perhaps it’s the sense of trust they inspire, the consistency in how they treat their customers, or the way they seem to embody a clear purpose. Behind these qualities lies something more than... Subject to unpopular opinion, company culture is much more than table tennis tables and Friday drinks at your desk. And in fact, all those (somewhat stereotypical) attempts organisations have been implementing throughout their office refurb, or team calendar usually fall short of anything that is sustainable, or actually inspiring.
Crafting a brand-aligned culture: The real secret to long-term success
Culture and brand: The dynamic duo
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