When it comes to creating memorable brands, mascots have been a tried-and-true strategy for decades, having evolved from static figures in the late 19th century to vibrant, dynamic personalities of today. From globally iconic Michelin Man, Ronald McDonald, Mickey...

What is SEO? In today’s digital age, establishing a strong online presence is invaluable for any business striving to enhance visibility and boost credibility. SEO is a critical part of strategically optimising your website to ascend higher in search engine results...

Strategic communication through visual storytelling From caveman etchings to ancient hieroglyphics visual storytelling has been used for centuries to depict information that educates and engages the viewer. When we bring this method of communication into the world of...

Here at Pascal Satori, we stand united not just as an all-women team but as thinkers, doers, and creators, dedicated to delivering amazing work for our clients. With multi-disciplined backgrounds and lived experiences, every member of our team brings a unique...

You have a charming rental property in a sought-after location, equipped with all the amenities that travelers desire. Yet, amidst the ever-expanding holiday rental sea of sameness, your property remains just another face in the crowd. So, what's the secret sauce to...

In the relentless churn of the digital age, where data flows ceaselessly and screens flicker with ever more captivating visuals, there emerges an often-overlooked dimension of humaninteraction - the voice. Voice technology offers a personable and parasocial tool for...

With the unparalleled embrace of digital during COVID-19, more and more consumer eyeballs have moved online and most markets are more diluted than ever before. Digital advertising costs are quickly rising as the number of advertisers increases and the quality of the...

Ever wondered how retail titans such as Nike have managed to stay relevant over all these years? Or how Disney makes waiting in line for hours magical rather than painful? What these companies have in common is that they place a great emphasis on design, and see it as a strategic tool to help them achieve their business goals. In other words, they use strategic design to dictate their strategy from start to finish.

If you're a business that is entering the tech sector, particularly with a software as a service (SAAS) product, making sure your audience instantly resonates with your offering is essential for success. Even if you're providing an innovative new solution to an age...

Being a super complex and non-tangible idea or “feeling”, there are many different models and frameworks to help people develop a brand strategy. One framework that is particularly useful during the brand ideation stage is the nine different brand types by Denise Lee Yohn. This exercise defines the nine different types of brands in existence, and how you can bolster your brand strategy by having a clear understanding of where your brand sits.

Purpose washing has been around for decades, however, with consumers becoming more aware of political issues and demanding accountability, trends have shown it has become an increasingly popular marketing tool. We unpack what purpose washing is, and how companies can avoid it.

Brand Archetypes are shorthand ways to reflect an organisation’s values, strengths, and sometimes weaknesses… in a way that is almost personified. The role that archetypes play in effective branding strategy is often overlooked, but it can have a significant impact on how you communicate with your audience and understand the role your brand plays in the bigger picture – in the marketplace, and in the world.