Which Brand Archetype is my business?
If your brand were a person, what kind of person would it be? A personality test for your business, bring your brand to life with our brand archetype quiz. Much like people, brands have unique personalities, strengths, values, and quirks. Brand archetypes can help capture these attributes in a way that personifies your business.
What are Brand Archetypes?
An archetype is a model of a typical thing, person or concept. Think of them as shortcuts to emotions and meanings that have evolved over centuries. They evoke emotional responses that are based on centuries of psychological conditioning and help us make sense of the world around us by highlighting patterns and recurring themes.
A brand archetype reveals your brand’s deepest motivations and desires. It instantly paints a picture about who a brand is, and create an emotional response to the narrative. They help you understand where your brand stands in the grand scheme of things, both in the marketplace and the world.
Archetypes are timeless and serve as anchors when defining who a brand is and where a brand should venture next. While a brand can embody more than one archetype, there’s always a dominant one that defines your brand at its core.
The 12 Brand Archetypes
The Innocent
The Explorer
The Hero
The Creator/Artist
The Rebel
The Caregiver
The Ruler/Judge
The Lover
The Everyman
The Sage
The Jester
The Magician
The 12 Brand Archetypes
The Innocent
The Explorer
The Hero
The Creator/Artist
The Rebel
The Caregiver
The Ruler/Judge
The Lover
The Everyman
The Sage
The Jester
The Magician
Take the Quiz!
As you journey through this quiz, choose the archetype that feels most relevant and compelling, the one that captures your brand’s essence, the one you simply can’t imagine your brand living without.
