by PascalSatori | Dec 28, 2021 | Brand
Often business and brand can be confused or treated as one and the same. Here we break it down a little and help you understand the differences between a business and brand strategy, why you need both of these and why it’s so important. Strategy vs strategy Your...
by PascalSatori | Oct 26, 2021 | Marketing
Branding? Brand equity? Advertising? Design thinking? Performance marketing? Marketing lingo and concepts certainly can take on a life of their own. We might be a teeny-tiny bit guilty of getting caught up in our own language and use fluffy marketing words at times,...
