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Case Study

Outcome­.­Life

Outcome.Life was created to drive change, providing students, educational institutions and organisations world-wide with a way to do it better – to nurture, hire and develop talent in a way that would truly leave the planet better than it was. Originally starting out as a networking organisation for international students coming into Australia, Outcome.Life is now an integrated, international organisation powering the career lifecycle with technology that enhances each stage of a person’s career. From spaces where people can connect and network, to platforms that connect graduates with mentors, host companies and educators.

With the diverse and rapidly paced need for services and solutions, Outcome.Life began developing technology to provide people with a simple, intuitive platform that – using artificial intelligence – could match interns with global employment opportunities. This platform, InternMatch was the first of its kind, and in a pandemic affected world managed to connect thousands of graduates with remote internships.

Problem
Opportunity
Strategy
Results

The Process

Learn our processes – problems we identified, opportunities we took, strategy we built and the results.

Around the world, youth are attending universities and getting degrees, but the world is still experiencing a shortage of skilled people with practical employment experience.

A connected globe means a breakdown in physical barriers. Using technology, Outcome.Life could create a global community of young people on a career pathway – meet InternMatch.

Internmatch is an online platform designed to streamline the internship experience around the globe, and provides universities, students, agents, and host companies with a unique and personalised approach to internships. internMatch is unique in the way it enables both online and in-person graduate programs – ‘matching’ companies with interns all around the world. The platform removes barriers like hours of admin for compliance documentation, training programs and lack of community connection through a clear, carefully curated user experience.

 

Having various edtech products for various stages of a career, Outcome.LIfe required a brand strategy that enabled them maximum flexibility, and maximum storytelling. With a hybrid brand architecture, Outcome.Life could hero each of the individual products they developed without losing sight of the core vision, or the equity they had built up since 2016 when launching Outcome.Life.

Similar to Alphabet’s brand architecture, where Google is one of its core products with a suite of subbrands sitting beneath it, while YouTube and Nest and other tech innovations are championed separately – Outcome.Life had a series of interconnected products that worked independently and together. These products had similar naming conventions, and proprietary technology that delivered to a specific stage of the career pathway: internships (InternMatch) and mentoring (MentorMatch).

Pascal Satori designed a complete brand identity for InternMatch and translated this across all audience touchpoints including User Interface Design, Marketing Communications, Internal Communications, Environment Fitout, and more.

In order to truly understand the brand and product, Pascal Satori took on an intern from South Africa as part of the program for 12 weeks and enjoyed it so much that we will continue to take interns into the coming years.

In late 2021, Outcome.Life successfully raised 10 million for the global expansion of InternMatch. Throughout 2022, the team have expanded into the UK and Canada.

Title Goes Here

Learn our processes – problems we identified, opportunities we took, strategy we built and the results.

Problem

Around the world, youth are attending universities and getting degrees, but the world is still experiencing a shortage of skilled people with practical employment experience.

Opportunity

A connected globe means a breakdown in physical barriers. Using technology, Outcome.Life could create a global community of young people on a career pathway.

Strategy

Having various edtech products for various stages of a career, Outcome.LIfe required a brand strategy that enabled them maximum flexibility, and maximum storytelling. With a hybrid brand architecture, Outcome.Life could hero each of the individual products they developed without losing sight of the core vision, or the equity they had built up since 2016 when launching Outcome.Life.

 

Similar to Alphabet’s brand architecture, where Google is one of its core products with a suite of subbrands sitting beneath it, while YouTube and Nest and other tech innovations are championed separately – Outcome.Life had a series of interconnected products that worked independently and together. These products had similar naming conventions, and proprietary technology that delivered to a specific stage of the career pathway: internships (InternMatch) and mentoring (MentorMatch).

Pascal Satori designed a complete brand identity for InternMatch and translated this across all audience touchpoints including User Interface Design, Marketing Communications, Internal Communications, Environment Fitout, and more.

In order to truly understand the brand and product, Pascal Satori took on an intern from South Africa as part of the program for 12 weeks and enjoyed it so much that we will continue to take interns into the coming years.

Results

In late 2021, Outcome.Life successfully raised 10 million for the global expansion of InternMatch. Throughout 2022, the team have expanded into the UK and Canada.