by Paris Young | Dec 12, 2021 | Uncategorized
Why do consumers return to the same brands over and again? Is it because they are the only one of it’s kind? Or is it because they have an affinity with the brand and what it stands for? With an abundance of choice and competition today it would be rare for one...
by Paris Young | Nov 14, 2021 | Uncategorized
Hey Pascal: What is Marketing? Answer: according to the Oxford dictionary – ‘marketing is the action or business of promoting and selling products or services, including market research and advertising.’ Simple right? Well even google manages to provide...
by Paris Young | Nov 14, 2021 | Uncategorized
Return on Investment (ROI), or the way in which we measure actual dollar value of a marketing investment, has undergone some dramatic changes in recent years and it’s not always a straightforward concept. Good marketing, and the work that goes into building strong...
by Paris Young | Nov 11, 2021 | Uncategorized
What is Brand Attention? In a nutshell, it’s the level of interest in your brand, when people are considering your brand, you are generating Brand Attention. Attention is one of those precious commodities that brands are all battling it out for, especially in today’s...
by Paris Young | Oct 26, 2021 | Uncategorized
Branding? Brand Equity? Advertising? Design Thinking? Performance Marketing? Marketing lingo and concepts certainly can take on a life of their own. We might be a teeny-tiny bit guilty of getting caught up in our own language and use fluffy marketing words at times,...
